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Privacy policy

Privacy Policy

Last updated: September 21, 2026

Katy Trail Collections operates this website and online store, including the related information, content, features, products, and services offered through it (collectively, the “Services”). Our website is powered by Shopify, which enables us to provide our online shopping services to you.

This Privacy Policy explains how Katy Trail Collections collects, uses, and discloses personal information when you visit our website, shop with us, make a purchase or other transaction, sign up for communications, or otherwise interact with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been collected anonymously or de-identified so that it cannot reasonably be associated with you.

Depending on how you interact with Katy Trail Collections, we may collect or process the following categories of information:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.

  • Payment and transaction information, such as payment method, payment confirmation, order totals, and other information necessary to process a transaction. Payment card information may be processed securely by Shopify and our payment processors.

  • Account information, if you choose to create or use a customer account, such as login credentials, preferences, and account settings.

  • Shopping and transaction information, including products you view, purchase, add to your cart, return, or exchange and information regarding previous transactions.

  • Communications, including information you provide when contacting us with questions, customer-service requests, product inquiries, reviews, or other communications.

  • Device and technical information, which may include your browser type, device type, operating system, IP address, network information, cookie identifiers, and similar technical information.

  • Website usage information, including information about how you arrive at, browse, navigate, and interact with our website.

How We Collect Personal Information

We may collect personal information:

  • Directly from you when you make a purchase, create an account, subscribe to our email or other marketing communications, contact us, or otherwise provide information to us.

  • Automatically when you visit or interact with our website through cookies, pixels, tags, analytics tools, and similar technologies.

  • From Shopify and other service providers that help us operate our website and business.

  • From advertising, marketing, analytics, social-media, and other business partners where permitted by law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving Our Services

We use information to operate Katy Trail Collections and provide our Services, including processing payments, fulfilling orders, arranging shipping, processing returns or exchanges, maintaining customer accounts, remembering preferences, providing customer support, and improving the online shopping experience.

We may also use shopping and website activity to better understand which products, collections, pages, and features are useful to our customers and to improve our merchandise, website, and Services.

Marketing and Advertising

We may use personal information to communicate with you about new arrivals, promotions, events, products, or other Katy Trail Collections news.

These communications may include email or other marketing communications where you have provided the appropriate information or consent.

We may also use advertising and analytics technologies to measure the effectiveness of our marketing and, where applicable, provide advertising that may be more relevant to your interests.

Analytics and Website Improvement

We use analytics technologies, including Google Analytics, to help us understand how visitors use our website.

Google Analytics may collect information about your interactions with our website, such as pages viewed, website sessions, approximate geographic information, browser and device information, and how visitors navigate and interact with our website. Google Analytics may use cookies and similar technologies to distinguish visitors and sessions.

We use this information to understand website traffic and customer behavior, evaluate website performance, improve our online store, measure the effectiveness of marketing efforts, and make better decisions about the products and content we offer.

Information collected through Google Analytics is processed in accordance with Google's applicable privacy practices and settings. Where required, analytics technologies may be subject to your cookie or consent preferences.

Security and Fraud Prevention

We may use personal information to provide a secure shopping experience, authenticate customer accounts, protect transactions, prevent fraud, investigate suspicious or potentially illegal activity, and protect Katy Trail Collections, our customers, and our Services.

If you create a customer account, you are responsible for protecting your account credentials and should not share your password or other account-access information with others.

Communicating With You

We use personal information to respond to questions, provide customer support, communicate about orders, and maintain our customer relationship with you.

Legal and Business Purposes

We may use personal information when reasonably necessary to comply with applicable laws, regulations, legal proceedings, or valid government requests; enforce our terms and policies; resolve disputes; or protect our legal rights and the rights of others.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage, support analytics, improve performance, and, where applicable, support advertising and marketing.

Some cookies are necessary for the website and online store to function. Other cookies may be used for analytics, personalization, or advertising.

Google Analytics, for example, may use first-party cookies such as the _ga cookie to distinguish visitors and measure website activity.

Depending on your location and applicable law, you may be able to manage certain cookie and tracking preferences through the privacy or cookie controls made available on our website or through your browser settings.

Disabling certain cookies may affect the functionality of some parts of our website.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate our business, including:

  • Shopify, which powers our online store and provides services necessary to operate our website.

  • Payment processors that securely process customer transactions.

  • Shipping and fulfillment providers that help us deliver purchases.

  • Technology and service providers that provide website hosting, customer support, email marketing, data storage, security, and other operational services.

  • Analytics providers, including Google Analytics, that help us understand website usage and performance.

  • Marketing and advertising partners, where applicable, that help us communicate with customers, measure advertising effectiveness, or provide relevant advertising.

  • Third parties when you specifically request or authorize us to share information.

  • Government authorities, law enforcement, courts, or other parties when required by law or reasonably necessary to protect our legal rights, customers, or business.

  • A successor or other relevant party in connection with a sale, merger, reorganization, financing, or other business transaction involving Katy Trail Collections.

Third-party service providers may process information according to their own privacy policies and contractual obligations.

Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information in connection with your access to and use of our online store in order to provide its commerce services. Information submitted through our website may be transmitted to Shopify and other service providers that help facilitate your transaction and our Services.

Shopify may also process information about interactions with Shopify-powered stores and Shopify consumer services in accordance with its own privacy policies.

For additional information about Shopify's privacy practices and the rights that may be available to you, please review Shopify's Consumer Privacy Policy and Privacy Portal.

Google Analytics

Katy Trail Collections uses Google Analytics, a web analytics service provided by Google.

Google Analytics helps us measure and understand how visitors interact with our website. Depending on our configuration and your consent choices, Google Analytics may use cookies and similar technologies to collect information such as website sessions, pages viewed, interactions with our website, browser and device information, approximate geographic information, and other usage information.

We use these reports to evaluate website performance, understand customer interests, improve navigation and content, and evaluate our marketing efforts.

Google provides privacy controls relating to Google Analytics, and visitors may also have options for limiting analytics collection through applicable cookie controls, browser settings, or Google's available privacy tools.

Third-Party Websites and Links

Our website may contain links to websites, social-media platforms, or other online services operated by third parties.

When you follow a link to a third-party service, its privacy and security practices are governed by that third party's policies rather than this Privacy Policy. We encourage you to review the privacy policies of third-party websites and services before providing personal information.

Our inclusion of a link does not necessarily constitute an endorsement of the third party, its website, content, or privacy practices.

Children's Privacy

Our website and Services are intended for a general audience and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law. If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and, where appropriate, delete the information.

Security and Retention

We take reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. You should avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining appropriate business and transaction records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements and policies.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights may include:

  • Access or Know: You may have the right to request information about personal information we maintain about you.

  • Correction: You may have the right to request correction of inaccurate personal information.

  • Deletion: You may have the right to request deletion of certain personal information.

  • Portability: You may have the right to obtain a copy of certain personal information in a portable format.

  • Opt Out of Certain Data Uses: Depending on applicable law and how our website is configured, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising, sharing, or activities legally defined as a “sale.”

  • Marketing Preferences: You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before fulfilling certain requests.

We will not discriminate against you for exercising privacy rights provided to you by applicable law.

Global Privacy Control and Browser Signals

Where required by applicable law and supported by our website platform, we may recognize certain legally recognized browser-based opt-out preference signals, such as Global Privacy Control (“GPC”).

Other browser-based “Do Not Track” signals may not be recognized because there is not currently a universally accepted standard governing how such signals should be interpreted.

International Data Processing

Some of the companies that provide services to Katy Trail Collections, including Shopify, Google, and other technology providers, operate internationally.

As a result, personal information may be processed or stored outside your state, province, or country of residence. Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, Services, or legal and regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above. Additional notice will be provided when required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:

Katy Trail Collections
426 S. Main Street
St. Charles, Missouri 63301
United States

Email: katytrailcollections@gmail.com
Phone: 636-233-7773

You may also contact us through the contact methods provided on our website.